Vodafone sponsors MySpace online music studio

Be the first to comment
MySpace... The Music Studio
MySpace... The Music Studio

LONDON - Vodafone has signed a deal with MySpace to sponsor the social networking site's newly revamped online music studio, where users can remix and record tracks.

The pan-European campaign, launching today and running for eight months, targets bands, artists and music fans.

The Music Studio allows users to remix the tracks of established musicians using its new "Go Mix" application. Later in the campaign, users will be able to record tracks and upload them on to their MySpace profile.

Bands can try out for a monthly "Ones to Watch" competition, to win a session in a recording studio.
Nick Reid, the head of sales of MySpace UK, said: "MySpace has worked with Vodafone to develop a bespoke platform to engage with our audience and offer them something we know they want. This deal provides us with a great opportunity to allow users and musicians to express themselves, discover new talent and get closer to bands and their music."

David Wheldon, the global brand director at Vodafone Group, said: "The Music Studio offers a unique opportunity to bring a great product to a fully engaged audience. We know that our customers are really passionate about music and we strive to give them new opportunities to experience music on – or off – their mobile. This campaign gives users an innovative, interesting and useful product, while strengthening Vodafone’s association as a key player in the music industry."


Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published