Vodafone sponsors MySpace online music studio

LONDON - Vodafone has signed a deal with MySpace to sponsor the social networking site's newly revamped online music studio, where users can remix and record tracks.

MySpace... The Music Studio
MySpace... The Music Studio

The pan-European campaign, launching today and running for eight months, targets bands, artists and music fans.

The Music Studio allows users to remix the tracks of established musicians using its new "Go Mix" application. Later in the campaign, users will be able to record tracks and upload them on to their MySpace profile.

Bands can try out for a monthly "Ones to Watch" competition, to win a session in a recording studio.
Nick Reid, the head of sales of MySpace UK, said: "MySpace has worked with Vodafone to develop a bespoke platform to engage with our audience and offer them something we know they want. This deal provides us with a great opportunity to allow users and musicians to express themselves, discover new talent and get closer to bands and their music."

David Wheldon, the global brand director at Vodafone Group, said: "The Music Studio offers a unique opportunity to bring a great product to a fully engaged audience. We know that our customers are really passionate about music and we strive to give them new opportunities to experience music on – or off – their mobile. This campaign gives users an innovative, interesting and useful product, while strengthening Vodafone’s association as a key player in the music industry."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published