Vodafone switches £5m direct account into PAA

LONDON - Vodafone has fired its consumer direct marketing agency LIDA, and is consolidating the £5 million account into Partners Andrews Aldridge.

Vodafone... shifting DM
Vodafone... shifting DM
LIDA secured the business a year ago, following a four-way pitch against Tequila, Partners Andrews Aldridge and Joshua.

Partners Andrews Aldridge, which currently handles the business-to-business direct marketing account, will now take on responsibility for all of Vodafone's below-the-line marketing.

The decision follows a number of personnel changes in Vodafone's marketing department, including the exit of the chief marketing officer Tim Yates, head of marketing Dominic Chambers, and Richard Broadbent, the head of direct marketing, all of whom departed this year.

A spokeswoman for Vodafone confirmed: "We have terminated our contract with LIDA and we have consolidated the business into our existing business direct marketing agency."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).