Vodafone 'time theft' by Bartle Bogle Hegarty

Vodafone is backing its email and mobile broadband offerings with a second wave of advertising, as part of its "Make the most of now" campaign.

The 90-second TV spot, created by Bartle Bogle Hegarty, will also be shown as a 60-second version.

It shows the frustration of being tied to the office, with a voiceover by British actress Judi Dench and the track 'The End of the Rainbow' by Nancy Sinatra.

The ad was filmed in Milan by renowned French director Frederic Planchon.


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