Vodafone UK adds Grey London to ad roster

Vodafone UK has expanded its brand agency roster beyond Rainey Kelly Campbell Roalfe/Y&R for the first time since 2011, by handing a spot to the sister WPP shop Grey London.

Vodafone: adds Grey London to its brand agency roster
Vodafone: adds Grey London to its brand agency roster

The telecoms giant has hired Grey London to work on its network differentiation campaign and the first ad will air tonight. Grey London already has a global relationship with Vodafone.

Grey London will work on differentiating the service Vodafone UK provides, aimed primarily at influencing network choice in a highly competitive market.

Daryl Fielding, the director of brand marketing at Vodafone, said: "I’m delighted to welcome Grey into our roster of agencies. They have impressed with their creative ideas and we look forward to a long and fruitful relationship."

Grey’s first campaign for Vodafone UK will run across TV, cinema, print and digital. It breaks tonight and will highlight the dependability of Vodafone's network and its support of the emergency services in the UK. It marks the first new campaign commissioned by Daryl Fielding since her appointment as Vodafone’s director of brand marketing last year. The spot was created by deputy ECD Vicki Maguire and creative director Jonathan Marlow and director by Marcus Söderlund through Academy.

Chris Hirst, the chief executive of Grey London, said: "Working with Vodafone since 2011 – first in Ireland then globally – has allowed us a deep understanding of not just the brand itself, but also the challenges and opportunities facing the business."

Vodafone will continue to work with RKCR/Y&R across its portfolio of products and services in the UK.

RKCR/Y&R won Vodafone’s UK ad business after a closed pitch against WPP agencies JWT London and Ogilvy & Mather in August 2011 and picked up the digital business in December 2012, with its sister WPP digital marketing agency VML.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).