Vodafone UK Red+ "family campaign" by Rainey Kelly Campbell Roalfe/Y&R

Vodafone is promoting its Red+ plan with a campaign in which real families talk about the role technology plays in their lives. Rainey Kelly Campbell Roalfe/Y&R created the activity, which spans TV, cinema, press and digital platforms. The documentary-style ads show families preparing Sunday lunch, visiting museums and doing other everyday activities. The link is that Red+ enables families and other groups to share a single data plan. The work was written by Dave Govier, art directed by Simon Johnson and directed by Anthony Wonke through Partizan.

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Brand
Executive creative director
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Business directors
Board account director
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Production company
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Post-production
Sound design
Media planning/buying
OMD
MEC

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