DDB has created a set of idents to coincide with Channel 4 documentaries in a bid to promote Volkswagen's efficient technologies.
In line with the current 'VW efficiency' campaign, the idents feature entertaining scenarios based on the economical technologies, including the Direct Shift Gearbox and BlueMotion.
The four 15-second idents characterise the efficient technologies of VW cars featuring the BlueMotion elephant who uses little fuel to go long distances as well as Wilbur Gengi who shows off his powerful TSi kicking technique.
The idents all finish with the new campaign endline: Volkswagen. Taking you further.
Video 1: bluemotion
Video 2: coconut
Video 3: rocket
Video 4: football