Volkswagen goes sci-fi for new instalment of genre-riffing cinema ads

Volkswagen's hands-free boot opening technology leads to farcical consequences in the second of a trio of cinematic short films promoting the brand's support of independent cinemas in the UK.

The film, "Alien", created by Adam & Eve/DDB, depicts a couple in a car park fleeing from a horrifying space monster.

The pair jumps into the boot of their VW and attempts to pull down the door – only for the creature to repeatedly open it again by swiping its vast tail under the car, triggering the mechanism.

It follows "Mafia", released in September, in which the car's remote journey planner inadvertently reveals that it is passing the point at which the driver is meant to stop, bump off his passenger and dump the body.

"Alien" launches online today and will also be shown in independent cinemas nationwide. A third film, "Finding yourself", will be released alongside it.

Glyn Butterworth, national communications manager at Volkswagen UK, said: "Like our last series of cinema mini films, we wanted the car and our technology to be the hero of the ads, adding a level of humour and reality to these well-known Hollywood genres. We hope audiences enjoy them."

"Alien" was created by Matt Gay and John Long at Adam & Eve/DDB, and directed by Nick Gordon through Somesuch. MediaCom is the media agency for the campaign.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published