Volkswagen goes sci-fi for new instalment of genre-riffing cinema ads

Volkswagen's hands-free boot opening technology leads to farcical consequences in the second of a trio of cinematic short films promoting the brand's support of independent cinemas in the UK.

The film, "Alien", created by Adam & Eve/DDB, depicts a couple in a car park fleeing from a horrifying space monster.

The pair jumps into the boot of their VW and attempts to pull down the door – only for the creature to repeatedly open it again by swiping its vast tail under the car, triggering the mechanism.

It follows "Mafia", released in September, in which the car's remote journey planner inadvertently reveals that it is passing the point at which the driver is meant to stop, bump off his passenger and dump the body.

"Alien" launches online today and will also be shown in independent cinemas nationwide. A third film, "Finding yourself", will be released alongside it.

Glyn Butterworth, national communications manager at Volkswagen UK, said: "Like our last series of cinema mini films, we wanted the car and our technology to be the hero of the ads, adding a level of humour and reality to these well-known Hollywood genres. We hope audiences enjoy them."

"Alien" was created by Matt Gay and John Long at Adam & Eve/DDB, and directed by Nick Gordon through Somesuch. MediaCom is the media agency for the campaign.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More