Volkswagen Golf, Adam & Eve/DDB

Jeremy Lee admires the new Volkswagen spot: "This campaign continues to subtly and quietly evolve while maintaining the high standards that made it such an exemplary piece of advertising in the first place." It was created by Rob Messeter and Mike Crowe, and directed by James Rouse through Outsider.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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