Jeremy Lee admires the new Volkswagen spot: "This campaign continues to subtly and quietly evolve while maintaining the high standards that made it such an exemplary piece of advertising in the first place." It was created by Rob Messeter and Mike Crowe, and directed by James Rouse through Outsider.
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Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.
"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.