Volkswagen Golf, Adam & Eve/DDB

Jeremy Lee admires the new Volkswagen spot: "This campaign continues to subtly and quietly evolve while maintaining the high standards that made it such an exemplary piece of advertising in the first place." It was created by Rob Messeter and Mike Crowe, and directed by James Rouse through Outsider.

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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