DDB London's latest TV spot for the VW Golf features the distinctive vocal talents of Richard Burton and uses the actor's recording of Dylan Thomas' 'Under Milkwood' as part of its soundtrack.
The ad, which broke during this week's Champions League Final on Sky and ITV, urges drivers to rediscover the joy of night driving. Directed by Noam Murro and with cinematography by the 'Collateral' director of photography, Paul Cameron, the 90-second spot features a Golf being driven around the deserted, late night Los Angeles streets. It ends with the line: "when was the last time you just went for a drive?"
The TV spot is backed with a microsite, created by Tribal. Visitors to www.night-driving.com can produce their own version of the ad, using unseen footage that they can cut using online editing software. Additional support comes in the form of press and poster executions, with a direct campaign to follow in June.