Volkswagen high-kicks into latest campaign for new Golf

LONDON - Volkswagen are taking inspiration from the east with its latest campaign, created by DDB, for new model Golf VI.

A martial-art style fight scene, directed by Ivan Zacharias, takes place in the German factory where the new Golf is made. The epic encounter that ensues is between the chief designer of the newest model and numerous replicates of himself.

Morna Steel, communications manager at Volkswagen UK, said: "When we set ourselves the challenge to improve on the Golf Mk V, our main target was to outdo ourselves. This commercial highlights in dramatic fashion exactly how hard that challenge was."

Bearing the strapline: "Sometimes the only one you have to beat is yourself", Volkswagen are setting a benchmark to challenge only their own creativity, and outperform their existing Golf model.

Credits

First Aired:27-Dec-08
Media: Television
Country: United Kingdom
Agency: DDB London
Client: Volkswagen
Director: Ivan Zacharias
Art Director: Shishir Patel


 

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).