Volkswagen kicks-off ad review

Volkswagen is reviewing its European advertising arrangements in order to create a new roster of agencies pitching for projects alongside the brand's 42-year incumbent DDB.

VW: 'last tango in Compton' campaign
VW: 'last tango in Compton' campaign

Two major UK agencies are pitching for a place on the VW European roster as well as three other agencies based in Italy, Germany and Spain.  

The roster agencies will compete, alongside DDB, for projects running internationally. The review is being led out of Germany and co-ordinated by Agency Assessments.

Though VW already has a roster of agencies in some of its European markets, including Germany, it marks the first time that UK agencies have been allowed to compete for a place on a roster.

Stephen Woodford, the DDB UK chief executive, said: ""VW is looking to expand its agency roster to include agencies to potentially work on specific international projects, but this is not a threat to DDB’s global position."

The DDB/VW relationship stretches back to the Mad Men era in Manhattan when Doyle Dane Bernbach first won the business in 1959.

The network holds the VW account in many global markets, but lost the US account, now handled by Deutsch LA, in the early 1990s.

DDB UK’s most recent TV ad for Volkswagen, which was the Cannes Advertiser of the Year in 2009, was 'Last tango in Compton'.

It was released at the end of last year and directed by Jonathan Glazer.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).