DDB UK has launched a TV commercial for the Volkswagen Polo, focusing on the relationship between a protective father and his daughter.
The 90-second spot tracks the evolving relationship, from the moment he first brings her home from the hospital to the day she leaves home, when he hands her the keys to a new Polo - ensuring that she "stays in safe hands". The ad positions the Polo as the small but tough car you can trust to protect your loved ones.
It was written by Tom Chancellor and art directed by Luke Flynn. It was directed by Thirtytwo (Will Lovelace and Dylan Southern) through Pulse.