Volkswagen 'safety' by Deutsch LA

The new US spots for Volkswagen, created by Deutsch in Los Angeles, emphasise the fact that its cars are safe and reliable.

One of the ads, "sacrifice", which launches this week, features a mother who is driving a green street racer blasting hip hop.  

The work was directed by Simon McQuoid through Imperial Woodpecker.


Volkswagen of America
Chief product and marketing officer
General manager brand marketing
Brand communications manager
Deutsch creative credits
Chief creative officer
Group creative director
Group creative director
Associate creative director
Art director
Director of integrated production
Director of broadcast production
Production company credits and address
1707 Berkely St. Santa Monica, CA 90404
Executive producer
Editorial company credits and address
2044 Broadway, Santa Monica, CA 
Assistant editor
Managing director
Post/VFX/online credits and address (list all involved including compositors, artists, etc)
The Mill, 3233 South La Cienega Boulevard, Los Angeles, CA, 90016
Online/VFX artist
Executive producer
Executive producer
Licensed/composed music company address, credits and track Info
“Ridin’”- performed by Chamillionaire - by y Oscar Salinas + Juan Salinas +
Hakeem Seriki + Anthony Henderson
EMI April Music Inc. obo itself, Skillz For Skillz And Play Musik and Play For Play N Skillz Music (ASCAP)
(P) 2005 Universal Records, a Division of UMG Recordings, Inc.
Courtesy of Universal Records under license from Universal Music Enterprises and Universal Music Publishing Group
Audio post company credits and address
LIME Studios
1231 Lincoln Boulevard
Santa Monica, CA 90401
Assistant mixer
Executive producer
Shoot location/s
Additional Deutsch credits
Account management credits
Group account director
Account director
Account supervisor
Media credits
Account planners
Chief strategic officer
Planning director
Traffic/business affairs
Director of business affairs
Associate director of business affairs
Director or broadcast traffic
Broadcast traffic manager

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