Volkswagen 'the dog strikes back' by Deutsch LA

Volkswagen has revealed its new Super Bowl spot.

Viewers can see a special, extended 75-second spot online, with the 60-second version of the ad running in the second quarter of the game over the weekend.

It was preceded by "the bark side" teaser, featuring dogs barking the Imperial March from Star Wars.


Deutsch LA
Chief creative officer
Group creative director
Group creative director
ACD copywriter
ACD art director
Director of integrated production
Director of broadcast production
Senior producer
Associate producer
Volkswagen of America Herndon, VA
Chief product and marketing officer
General manager, brand marketing
Brand marketing & diversity communications manager
Production company
Executive producer
Executive producer/ head of production
Line producer
Assistant editor
Executive producer
Senior producer
Post Facility/Telecine
Offline/Visual FX Company
VFX supervisor
Scored/original music
Sound design
Audio post company
Mixer/ owner
Assistant mixer

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