Volvic '14 day challenge' by RKCR/Y&R

The Volvic 14 day challenge sees protagonist, Jimmy, embarking on a mission to consume a litre and a half of Volvic water a day over a fortnight period.

Jimmy reports on his efforts as he manages to sneak "a cheeky volvic" during a break at work.

A variety of clips reveal his progress throughout the challenge.

Jimmy is then shown in athletic gear with a bottle of Volvic about to go and play sports at the end of his challenge and reports back on how energised he feels having successfully completed the challenge.

A voiceover states that the volcanic filtration of Volvic bottled water is the key to its beneficial properties.

The strapline reads: "Are you up to the challenge?"


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