Volvo calls ad pitch for trucks account

The Volvo Group is looking for an agency to handle the advertising account for Volvo Trucks.

Volvo Trucks: speaking to agencies
Volvo Trucks: speaking to agencies

Volvo has contacted agencies directly to invite them to compete for the business.

It is understood that the winning agency will be briefed to create aboveand below-the-line work for Volvo's trucks business.

The global truck manufacturer, based in Sweden, assembles and manufactures vehicles in 15 countries.

Its most recent marketing push included an online film, released in August, called "the ballerina stunt", which showed a woman walking on a tightrope between two Volvo trucks driving down a highway. The film was created by the Swedish ad agency Forsman & Bodenfors.

Other digital activity included an online game, released in 2009 and created by the Swedish developer Muskedunder Interactive, that allowed users to experience the challenges of driving a truck.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).