Volvo up for grabs as Anthem closes down

Anthem, the Abbott Mead Vickers group’s third-string direct marketing agency, has closed its doors after less than a year in business, a move which is likely to put its two key accounts, Volvo and Save & Prosper, up for grabs.

Anthem, the Abbott Mead Vickers group’s third-string direct

marketing agency, has closed its doors after less than a year in

business, a move which is likely to put its two key accounts, Volvo and

Save & Prosper, up for grabs.



A statement from its larger sister agency, Barraclough Hall Woolston

Gray, said: ’The change comes after a year that saw Anthem create much

expectation, though without the growth anticipated at its launch.’



Although the company name will still exist, the office in London’s

Trafalgar Square will close in the next six to eight weeks. BHWG intends

to absorb a majority of Anthem staff and resources.



Volvo and Save & Prosper will be managed in the short term by their

existing client teams, though it is unlikely that they will be able sit

within the BHWG building due to conflicts with Volkswagen and Alliance &

Leicester.



Simon Hall, the chairman of BHWG, said: ’In the short term, we are not

dumping our clients and causing them difficulty; and in the medium term,

we will offer them opportunities in the AMV group.’



However, AMV’s other direct marketing agency, Craik Jones Watson

Mitchell Voelkel, will also be unable to handle the accounts due to

similar conflicts.



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