Volvo kicks off review of European digital

Volvo, the car manufacturer, is looking for a digital agency to handle work in Europe.

Volvo kicks off review of European digital

The account is currently held by R/GA Stockholm and DigitasLBi Sweden.

It is understood that at least three agencies have pitched for the business.

Volvo hired R/GA Stockholm in January last year to create "a next-generation digital experience for Volvo’s consumers". Their relationship began in 2013, when the agency was asked to develop a long-term strategy.

In August that year, R/GA Stockholm, alongside its Gothenburg office, created a global corporate and brand website for the company.

DigitasLBi Sweden oversees all digital CRM for Volvo.

Volvo did not respond to Campaign’s requests for comment. R/GA Stockholm and DigitasLBi Sweden declined to comment.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).