JOHN SYLVESTER, director-motivation, P&MM
Hide the whip and embrace it whole-heartedly. The World Cup offers a fantastic opportunity for both growing customer loyalty and staff motivation. Get a big screen in for England versus Nigeria and organise a breakfast bash for clients and staff. For the Argentina game make it a lunchtime to remember, run an office sweep-stake, then bask in the increased motivation.
So, harness the positive, rather than court sickies and the resulting negativity.
JONATHAN GRAY, co-founder, Ovation Incentives
The message to employers is clear - roll with it - 4 billion fans can't be subdued. Get the TV into the office - divert the phones and throw a party. For the two early England games put on a breakfast buffet for one and a lunch for the other. It's better to take a few hours off than lose the whole day due to absenteeism. Put together an attendance incentive scheme for June - motivate everyone with £50 of gift vouchers if they don't miss a day during the month.
STEPHEN HUMPHREYS, managing director, Projectlink
The World Cup should be seen as an opportunity to increase productivity by running football-themed incentive programmes. Using the group and knockout stages of the competition or a fantasy league with departments competing against each other based on attendance and productivity is a great incentive opportunity. Watching televised games in the workplace then becomes part of the management/employee productivity drive rather than an illicit act.