Shona Gold will join as head of marketing for the UK & Ireland in June, reporting into the commercial director, Dominic Rowell.
She will head up brand development, customer services, digital marketing, local marketing, retail marketing and wider communications.
Gold was previously CMO and global director of trade sales at travel media company Lonely Planet, where she spent nine years.Prior to joining Lonely Planet, Gold worked at brands including Häagen-Dazs, Ski Yoghurt and Nestle Rowntree, where she was recognised in Marketing's Power 100: Next Generation.
"Shona is a top notch brand marketer with excellent commercial credentials. I'm looking forwards to her joining us and driving a brilliant customer experience at Vue," said Dominic Rowell.