VW 'like a golf' by DDB London

In an attempt to position the Golf marque as the best in class model in the hatchback car market, VW has launched a TV ad highlighting how it has become a ubiquitous name referred to in many contexts.

From a witness to a road traffic incident to a woman renting a hire car, the public are seen using the word ‘Golf’ as a descriptor for a hatchback car that isn’t actually a Golf.