VW to shift media accounts in Germany

- MediaCom has emerged victorious in Volkswagen's $280 million (£170 million) German media buying review.

- MediaCom has emerged victorious in Volkswagen's $280 million (£170 million) German media buying review.

The Duesseldorf-based MediaCom, the media arm of Grey Advertising, won the business following a three-way competitive pitch against Initiative Media and the incumbent, Carat Wiesbaden.

The business includes the VW, Audi, SEAT and Skoda brands. Carat held the business for five years and still holds the rest of VW's European media buying business, which is currently under review.





Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).