Wieden & Kennedy has won the £10 million Pizza Hut account following a four-way pitch against Clemmow Hornby Inge, WCRS and Bartle Bogle Hegarty.
The win adds to the £4.5 million-worth of business the agency brought in last week when it triumphed in the Sky One pitch against Clemmow Hornby Inge, DDB London and Fallon.
The win also sees the restaurant chain terminate its seven-year relationship with Abbott Mead Vickers BBDO. The agency, which declined to re-pitch for the account, has overseen the business since 1998 and has worked on campaigns including the £4 million sponsorship of The Simpsons on Channel 4.
The brand's advertising will now focus on raising the profile of the business. W&K will provide a brand idea for the restaurant chain suitable to run across all media. The first campaign will break in six weeks and ads will focus mainly on TV and radio.
Pizza Hut will also continue to sponsor The Simpsons; W&K has been briefed to create a new set of idents.
Neil Christie, the managing director of W&K, said: "We are absolutely delighted to have won two big pitches in the space of a week. Both are blue-chip clients that we have won against great competition. It shows that we have our new-business mojo working this year."
The creative account move follows a recent review of all of Pizza Hut's marketing partners. Last month, it handed its multimillion-pound below-the-line account to Elvis and, in June, it moved its media business from PHD to Starcom Motive.
Pizza Hut has recently extended its menu to include healthier options, such as the Hi-Light-branded low-fat pizzas and a bigger range of salads. This follows the strategy adopted by its competitors, McDonald's and Burger King, both of which have introduced healthier choices. McDonald's is using advertising to push its healthier breakfast and salad offerings.
The 616-outlet Pizza Hut chain, a joint venture between Whitbread and Yum! Brands, plans to open a further 65 restaurants this year.