W&K London hires husband and wife creative team from BMF Sydney

Wieden & Kennedy London has brought in a husband-and-wife creative team from Australian agency BMF Sydney.

W&K London: Laura Sampedro and Carlos Alija join the agency as creative directors
W&K London: Laura Sampedro and Carlos Alija join the agency as creative directors

Carlos Alija and Laura Sampedro joined Wieden & Kennedy London as creative directors, and will report to the executive creative directors, Tony Davidson and Kim Papworth.

Alija and Sampedro will work across Wieden & Kennedy’s portfolio of brands, which includes Honda, Tesco and Three.

At BMF Sydney, Alija and Sampedro were joint executive creative directors and worked on the agency’s Aldi account, among others.

Before joining BMF, they worked at the Spanish WPP agency Señora Rushmore for almost six years. The pair met while working on Renault at BBDO Madrid in the early 2000s.

Davidson, said: "The Spanish seem to be good at tennis, football and golf, so I thought why not advertising? We are always on the lookout for talented folks that solve business problems in original ways, and Carlos and Laura fit that bill. Also, I don't know why, but I'm just into hiring married couples at the moment."

To read Campaign's 2012 interview with Alija and Sampedro, click here.




Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published