W&K makes first agency signings

The US agency, Wieden & Kennedy, has raided BMP DDB and M&C Saatchi to make its first major appointments since it announced its launch in the UK.

The US agency, Wieden & Kennedy, has raided BMP DDB and M&C Saatchi

to make its first major appointments since it announced its launch in

the UK.



Nick Gill, a senior copywriter at BMP, will join Wieden & Kennedy to

work as joint creative director with Susan Hoffman. Gill, who has been

at BMP for 13-and-a-half years - all his working life - commented: ’I

really don’t want to trundle out the usual platitudes about great

opportunities, but it is. I have been very happy at BMP but when

something like this comes up, you have to take it.’



Rob Forshaw, a group account director at M&C Saatchi on Foster’s and Two

Dogs, will head the pounds 9 million UK Nike account, which Wieden &

Kennedy lifted out of TBWA Simons Palmer in November 1997. He will work

on the account with Mike Perry, Wieden & Kennedy’s UK managing

director.



Perry said: ’Part of the success of a creative agency is the chemistry

and culture of the people. Nick and Rob got on terrifically with Susan

and Dan (Wieden, president and co-creative director).’



Gill joined BMP straight from Manchester Polytechnic. He was part of the

team that worked on last year’s Volkswagen Passat campaign and was also

the sole creative behind the Schweppes ’loud shirt’ poster which scooped

a silver Campaign poster award last year. He won a silver D&AD pencil

and a Cannes gold in 1990 for the Batchelors Mushy Peas ’ode to a pea’

work, which he created with his then partner, Joanna Wenley.



Forshaw joined Saatchi & Saatchi as a graduate trainee in 1990. He left

for M&C Saatchi when it was set up in 1996 after Maurice and Charles

Saatchi were ousted. He said: ’Wieden & Kennedy has been the world’s

most creative agency for the past few years and I couldn’t resist it.

It’s probably the only agency that I’d leave M&C for.’



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