W&K, O&M and Publicis win Creative Effectiveness Lions

Three UK agencies have won Lions at this evening's Creative Effectiveness ceremony at Cannes Lions.

Wieden & Kennedy won a Creative Effectiveness Lion for Lurpak
Wieden & Kennedy won a Creative Effectiveness Lion for Lurpak

Wieden & Kennedy was honoured for its work for Arla Foods, "weave your magic: how Lurpak found its global voice".

Ogilvy & Mather claimed its prize for the Expedia campaign "travel yourself interesting".

The third winner, Publicis London, picked up a gong for its "don’t raise money, make money" activity for the youth homelessness charity Depaul UK.

The UK was joint top of the Creative Effectiveness league table alongside Australia, which also claimed three Lions. The only other award went to Ogilvy Brasil, for its "real beauty sketches" work for Dove.

Creative Effectiveness Lions are equivalent to golds in other categories.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More