Mother has won the brief to create a launch campaign for the first
women’s magazine from Wagadon, the publisher of Arena and the Face.
The publication does not yet have a name, but a shortlist of titles has
been drawn up. A decision is expected next week.
Mother will mastermind a campaign for the magazine’s autumn launch under
the editorship of Tina Gaudoin, the former deputy editor of Conde Nast’s
Lou McLeod, the publisher of the title, said: ’We were very selective
and we saw agencies only at the top end of the scale. All the agencies
did good pitches but Mother had the edge.
The people there are on our wavelength in terms of thinking and
Robert Saville, one of the founders of Mother, said: ’We are all sold on
the new magazine. Now we’ve got to convince a couple of hundred thousand
The Wagadon magazine promises to be fashion-led but feature-focused, and
aims to attract an ’informed, enlightened and mature’ readership.
Rocket has been appointed to handle the media.
Media Spotlight, page 14.