Wagadon prepares men’s general title with a musical bias

Wagadon is renewing its assault on the men’s market with a general lifestyle title, due to launch in April.

Wagadon is renewing its assault on the men’s market with a general

lifestyle title, due to launch in April.



The title aims to differentiate itself with an emphasis on music and

films. Wagadon, which publishes upmarket style titles, such as Arena and

the Face, broke ranks from its specialist title portfolio in September

to launch a general interest women’s magazine, Frank.



Nick Logan, Wagadon’s founder and publisher, told Campaign in August

that he was keen to add another title to the portfolio, but was anxious

the company did not grow too big. He said he wanted to produce a

magazine that had a heavy emphasis on music. Logan began his career as a

reporter on the IPC music title, NME.



The men’s market is still the fastest growing magazine sector. FHM, the

market leader, saw a 178 per cent hike in sales in the most recent ABCs

(January-June 1997).



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