Wagamama teams up with Multimap for debut online campaign

LONDON - Asian restaurant chain Wagamama has partnered with Multimap for its first online ad campaign that will see branded messages appear whenever a user searches for an address near a Wagamama location.

Wagamama: set for first online ad campaign
Wagamama: set for first online ad campaign

The geo-targeted ad campaign will target anyone preparing to visit an area near any of the company's 60 UK restaurants. A message will appear on the screen calling for people to "click here for noodles in this area". When the visitor clicks on the message, all Wagamama restaurants in the area will be revealed on the map and identified with a star. Clicking on the stars will bring up an address and telephone number of the branch and a link to the Wagamama website.

The campaign, which was booked by AdConnection, was produced by Magnitude, the same company that built the Wagamama website.

Hugh de Winton, part of the communications planning team at AdConnection, said that consumer engagement was becoming "more important and harder to achieve", but that the new campaign represented a "high level of innovation, is very accountable and is relevant to the end user".

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More