Waitrose calls digital advertising review

LONDON - Waitrose has kicked off a search for an agency to handle its digital advertising account.

Waitrose...searching for digital agency
Waitrose...searching for digital agency
The supermarket is conducting credentials meetings with undisclosed agencies before holding a pitch, which will be handled by Haystack.

Waitrose has previously used the digital agency Twentysix London for its online marketing activity. It is not known whether the agency will repitch.

Although a brief has yet to be issued, it is understood that the successful agency will take responsibility for all online advertising and web development.

The search for a digital agency comes shortly after Miles Calcraft Briginshaw Duffy retained the £26 million advertising account in December following a competitive pitch.

This week saw the launch of MCBD's first advertising for the supermarket since retaining the business.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).