Waitrose 'essential' by Kitcatt Nohr Alexander Shaw

Waitrose is trying to convince consumers that "every day can be a Waitrose day" with a DM campaign created by Kitcatt Nohr Alexander Shaw.

The pack aims to promote the supermarket's new and more affordable "essential Waitrose" range in a bid to attract shoppers after basic food supplies rather than extravagant ingredients for special occasions.


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