Waitrose 'Heston's Earl Grey and mandarin hot cross buns' by BBH

The Waitrose Easter campaign features a very young Heston Blumenthal and promotes his special brand of hot cross buns.

In the spot, the chef reminisces about the source of his inspiration, and we see a flashback to the 70s, when a "mini" Heston is at a kitchen table enjoying a hot cross bun.