Waitrose is using social media to develop brand engagement and drive sales over the festive season.
The campaign, created by Kitcatt Nohr Alexander Shaw, includes a Facebook app called ‘Heston’s Prize Pudding’ which allows users to claim one of a limited number of virtual ‘Heston from Waitrose’ Hidden Orange Christmas puddings.
The puddings give users’ Facebook friends the chance to win a year’s worth of shopping from Waitrose. The copywriter for the campaign was David Brown, the art director was David Bourke. Kitcatt Nohr Alexander Shaw has also redesigned the Waitrose Facebook page.