Waitrose rolls out 'Waitrose 1' premium label across 500 food products... and more

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Waitrose 1 is the supermarket's new premium own-label brand
Waitrose 1 is the supermarket's new premium own-label brand

Waitrose rolls out ‘Waitrose 1’ premium label across 500 items

Waitrose has unveiled a premium own-label range of food under the sub-brand Waitrose 1, which is rolling out across more than 500 products before extending to 800 with seasonal additions throughout the year.

The new brand will replace premium ranges Seriously from Waitrose, Menu from Waitrose and from Waitrose

The supermarket, which noted that the new range marked its first own-brand launch since Essential in 2009, said that while the Waitrose 1 label would be applied to many existing products, it would be adding "hundreds of new and improved lines".

These include Tanzanian Chocolate Ice Cream, Blood Orange Sorbet and Sloe Gin Cured Ham with Blackberry & Damson Glaze.

Source: Waitrose

M&S boss Steve Rowe faces further sales fall

M&S’s new chief executive is facing a 3% fall in clothing sales for the last quarter.

Steve Rowe, who succeeded incumbent Marc Bolland on Saturday (2 April), will face the City for the first time this week, with investors expecting him to reveal how he will turn around the ailing business.

Analysts estimate that M&S’s like-for-like clothing and homeware sales dropped more than 3% in its fourth quarter ending 26 March, while its food business is expected to have achieved marginal growth.

While M&S’s food business continues to thrive, clothing sales have been in perennial decline, a legacy of Bolland.

Source: The Telegraph

Catch up with some of our longer reads...

The millennial dilemma: generation, mindset or irrelevance?

It's tempting (and useful) for marketers to put people in neat demographic boxes. But, as consumer lives become more fluid, age-agnostic and globally minded, is it time to put a stop to generational generalisations, asks Rebecca Coleman.

Motherhood, interrupted: brands must be sensitive to the stresses of digital parenting

At a time when parenting is endlessly interrupted by digital communication and social media, brands must beware of exacerbating the pressure on women, writes Nicola Kemp.

If you watch one video today...

...hear what the public think of the Conservative government spending £5m to promote the new National Living Wage.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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