Waitrose to stream live cooking show online

Waitrose is launching its first live cooking show today, which will be streamed via its website and presented by Lisa Faulkner, the 'Celebrity Masterchef' winner.

Lisa Faulkner: hosts Waitrose TV
Lisa Faulkner: hosts Waitrose TV

The show will also be available via Facebook. Faulkner will be joined by chefs from the Waitrose Cookery School, The Fabulous Baker Brothers, Dhruv Baker and Jose Pizarro.

Waitrose will air the show between 7pm-8pm tonight and will feature recipes for party food, tips for Christmas dinner and live questions from the viewers.

The supermarket has previously run "how-to" videos starring brand ambassadors including Delia Smith on Facebook, but these were not broadcast live.

Waitrose will offer the chance to win over £1,000 of prizes while watching the supermarket's first "live cookery show".

Earlier in the month Waitrose had an online Q&A hijacked by Greenpeace over protests about the supermarket’s tie up with oil giant Shell.

The campaign led Greenpeace to claim that Waitrose had stalled plans to roll out its partnership with Shell.

Trading is picking up at Waitrose as shoppers rush to stock up ahead of Christmas with week-on-week sales up by 6.7% for the week ending Saturday 15 December.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).