Waitrose 'sustainably caught cod' by Dare

Waitrose has launched a new ad to promote its responsibly sourced cod from sustainable sources.

The ad features Waitrose ambassador and celebrity chef Heston Blumenthal explaining how the fish is caught in Iceland.

SUBSCRIBE TO CAMPAIGN

Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE