Waitrose wins Grand Prix

Waitrose scooped the Grand Prix at the 2010 Marketing Society Awards For Excellence on Monday (7 June).

Waitrose wins Grand Prix

The accolade commends the launch campaign for the sup-ermarket's Essentials discount range, which it introduced in March last year.

The initiative, created by MCBD, targeted value-conscious consumers and promoted 1400 products under the Essentials label.

The award, presented at London's Hilton Park Lane hotel, follows a significant increase in Waitrose's sales.

Total sales for the 19 weeks to November 2009 were up 14.6% year on year, according to TNS.

It is the second year in succession that a supermarket has picked up the Grand Prix at the Awards.

Sainsbury's won last year on the back of its 'Feed your family for a fiver' initiative aimed at consumers seeking value food.

The Young Marketer of the Year award went to Ewa Czapracka, the brand marketing manager at cosmetics brand DestinationSkin.