AdvertiserWakefiled Community Safety Unit
AgencyAn Agency Called England
ExposureUnited Kingdom and Europe
An Agency Called England has created an anti-binge drinking campaign called Drinkheads for the Wakefield Community Safety Unit. The campaign uses gritty images to graphically show how too much drinking can go to your head and ruin your night out. Targeting drinkers aged 18-30, the campaign will run on 48- and six-sheets in and around trouble spots in the city of Wakefield, was well as the towns of Pontefract and Castleford. The campaign will run from the start of December through to the New Year.