Wal-Mart to launch Japanese mega-store

Price slashing and competition will shortly feature heavily in the Japanese retail market following the decision by US giant Wal-Mart to set up a subsidiary there ahead of its opening of a mega-store.

LONDON (Brand Republic) - Price slashing and competition will shortly feature heavily in the Japanese retail market following the decision by US giant Wal-Mart to set up a subsidiary there ahead of its opening of a mega-store.

Local media have reported the world’s largest retailer has drawn up a shortlist of 10 proposed sites for a 15,000 square metre store, set to open in 2002.

The move follows the entry of French retailer Carrefour, the world’s second-largest retailer, to the market in December. Although consumer spending has dropped in the last few years, Japan has enjoyed a recent boom for discount stores.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).