Waldie and Murray ads promote the Countryside March

Alan Waldie, the veteran art director, and Ken Mullen, the creative director of Warman & Bannister, have created a series of press ads encouraging people to attend this Sunday’s Countryside March, opposing the Government’s proposed ban on hunting.

Alan Waldie, the veteran art director, and Ken Mullen, the creative

director of Warman & Bannister, have created a series of press ads

encouraging people to attend this Sunday’s Countryside March, opposing

the Government’s proposed ban on hunting.



The ads are aimed at the racing community which fears that a hunting ban

could be a precursor to similar actions against National Hunt racing and

point-to-pointing. They will run in the days leading up to the march in

the Racing Post and Sporting Life. Waldie said: ’We are hoping we can

galvanise 50,000 people into coming out of their clubs and pubs and

joining the march. I have always been keen on racing, so I care about

the campaign.’



Three executions will run, all of which have a bold headline and

detailed body copy. The first reads: ’You’ve got one day to save the

countryside.’ A second asks: ’Which would you rather join? A rally or a

dole queue?’ and explains that one in eight of the agricultural

workforce is employed in racing.



The final execution’s headline asks: ’The British countryside. Who

cares?’ and appears above the signatures of supporters including the

jockeys, Frankie Dettori and Lester Piggott, and the television racing

commentator, John McCririck.



The campaign was commissioned by Rhydian Morgan-Jones, a horse breeder

and a director of the British Horseracing Board, who raised the money

for the ads from the racing world.



Waldie first met Morgan-Jones when he created an ad with Geoff

Howard-Spink for a stud farm. The design outfit, Orange Communications,

produced the work and the campaign was bought by Morgan-Jones.



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