Walker Media beats three to £5m Center Parcs business

Center Parcs, the UK holiday park operator, has appointed Walker Media to its estimated £5 million integrated media planning and buying business after a four-way pitch.

Center Parcs: Walker Media defeated Vizeum in a shoot-out
Center Parcs: Walker Media defeated Vizeum in a shoot-out

Walker Media beat Vizeum in a final shoot-out. MPG Media Contacts and M/SIX were knocked out earlier in the process, which was handled by Ebiquity.

The appointment ends Center Parcs' seven-year relationship with MediaCom, the incumbent on the offline planning and buying account, and five-year partnership with Golley Slater, which worked on its digital activity.

Last month, Center Parcs handed a brand repositioning brief to 18 Feet & Rising ahead of the launch of an ad campaign next year. The brand had previously worked with Beattie McGuinness Bungay.

Center Parcs has four sites in the UK (in Cumbria, Nottinghamshire, Wiltshire and Suffolk) and will open its fifth "village" in Woburn Forest, Bedfordshire, in spring 2013.

Colin Whaley, the sales and marketing director at Center Parcs, said: "Walker Media understood our objectives and demonstrated the best strategic thinking and value in the pitch. We were impressed by their holistic approach to response and integrated vision regarding screen media."

Walker Media restructured at the beginning of the year and integrated its digital display and TV teams under the head of screen, Clive Record.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More