Walker Media has recruited an international director to work on the
British Airways contract and its burgeoning dotcom portfolio.
Paul Alexander, regional media director at Starcom, will replace Paul
Bay who defected to Levis Strauss last month (Media Business, 31
Alexander has handled campaigns for Procter & Gamble, Kellogg, Nokia,
the Microsoft Network and Sidewalk.com since he joined Starcom in
He will run an international team of four and report directly to
managing partner Christine Walker.
Alexander will oversee international media for British Airways. He will
also work for Walker Media’s dotcom clients, an increasing number of
which want to expand overseas. Walker Media’s internet clients include
Excite, Freeserve and IPC tx’s Unmissable TV.
Walker said: ’Paul is joining us at a time when more and more of our
clients are looking outside the UK for further growth. He has the
expertise and discipline needed to effectively manage and plan for large
international clients. He also has the youth and enthusiasm to work at
the pace required by the emerging dotcom brands.’