Walker Media lands National Geographic

Fox International Channels has reappointed Walker Media to handle its £3 million media planning and buying for the National Geographic Channel just six months after selecting WPP's M/SIX.

National Geographic Channel: M/SIX was the incumbent
National Geographic Channel: M/SIX was the incumbent

Fox refused to comment on the reasons for the M/SIX split, but added that the agency will work in "a European capacity, with our sales team".

Walker Media will plan and buy the National Geographic Channel's largest-ever ad campaign to promote its autumn season of programming, which marks a new direction for the brand.

Fox appointed M/SIX in February as part of its parent group News Corporation's realignment into WPP.

Cecilia Parker, the director of broadcast and marketing at Fox International Channels, said: "This is a hugely exciting time for National Geographic Channel and one that deserves to be underlined with a highly visible and impactful marketing campaign across multiple channels."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).