Walker Media lands National Geographic

Fox International Channels has reappointed Walker Media to handle its £3 million media planning and buying for the National Geographic Channel just six months after selecting WPP's M/SIX.

National Geographic Channel: M/SIX was the incumbent
National Geographic Channel: M/SIX was the incumbent

Fox refused to comment on the reasons for the M/SIX split, but added that the agency will work in "a European capacity, with our sales team".

Walker Media will plan and buy the National Geographic Channel's largest-ever ad campaign to promote its autumn season of programming, which marks a new direction for the brand.

Fox appointed M/SIX in February as part of its parent group News Corporation's realignment into WPP.

Cecilia Parker, the director of broadcast and marketing at Fox International Channels, said: "This is a hugely exciting time for National Geographic Channel and one that deserves to be underlined with a highly visible and impactful marketing campaign across multiple channels."

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

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