Walker Media has been appointed to oversee the media buying for
WorkThing.com, the new online recruitment site owned by Guardian Media
Group (Media Business, 22 May).
Nicki Hare will head the account, estimated to be worth around pounds 20
The media planning will be allocated over the next few weeks once Niall
Murdoch, head of marketing at WorkThing, has recruited a creative
The site, which launches in the summer, is described by WorkThing’s
managing director Andy Baker as a ’complete employment network featuring
anything to do with work’. It provides content from The Guardian’s
recruitment section and is being billed as a mass-market website rather
than career specific. It will offer a searchable database of jobs and
The sales team of 25 intends to generate revenue not only from
advertising but also by charging employers for access to CV databases
and by promoting training courses.
Walker Media has handled planning and buying for a number of internet
brands, including Lastminute.com, which it resigned, as well as
SharePeople, E-Fax, Excite, and LastOrders.
WorkThing is the latest careers website that has been created by
Guardian Media Group, which also houses the Jobs Unlimited site. It also
has a stake in Fish4Jobs.