Walker in pounds 8m Freeserve push

Walker Media is behind an estimated pounds 8 million advertising drive for Freeserve.

Walker Media is behind an estimated pounds 8 million advertising

drive for Freeserve.



The multimedia push will be the biggest brand campaign since the launch

of the UK’s largest internet service provider two years ago.



The media agency has bought national television and radio spots, press

space and poster sites.



Phil Georgiadis and Steve Anderson, managing partners at Walker Media,

are heading the account.



Freeserve has also commissioned the below-the-line agency Clever Media

to create a new corporate identity for the company.



M&C Saatchi’s planning director Richard Storey planned the campaign,

which kicks off on 17 April.



Neil Sansom, marketing director of Freeserve, commented: ’This

evolutionary campaign will strengthen the perception of Freeserve as the

destination portal of choice. At the same time, it will also maintain

our expanding access propositions and platforms.



’We believe this campaign will illustrate the size and scale that

Freeserve now has in the UK market.’



Freeserve was launched in September 1998 as part of Dixons, the consumer

electronics retailer. On 2 January, the ISP had 1.7 million registered

users.



The company announced last week that it is to take on rivals AltaVista

and LineOne by offering customers, who access the net though BT lines,

unmetered access at off-peak times for pounds 6.99 per month. The deal

will take effect from May.



The ISP’s new address is www.freeserve.com.



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