Walker signs up Horrocks as broadcast boss

Walker Media has raided John Ayling & Associates to appoint its first broadcast director, poaching Jon Horrocks to fill the new post.

Walker Media has raided John Ayling & Associates to appoint its

first broadcast director, poaching Jon Horrocks to fill the new


Although Walker Media, which launched at the beginning of this year, has

no TV billings of note yet, the agency has been keen to recruit a

heavyweight broadcast chief as a signal of intent.

Phil Georgiadis, Walker Media’s director, said: ’We were looking for a

broadcast director with credibility and authority in the TV marketplace,

someone able to negotiate at all levels who is still close to the

business on a day-to-day basis.’

He added that Horrocks would complement Walker Media’s philosophy of

offering simplicity from complexity because he was an all-rounder ’able

to put the business of broadcast in the context of broader issues’.

Horrocks has been with Aylings for the past ten years, but before that

had worked with Georgiadis and Walker Media’s other founder, Christine

Walker, at Benton & Bowles and Ray Morgan & Partners. At Aylings,

Horrocks also works on the Kimberly-Clark account, currently under


Horrocks, who is expected to serve out three months’ notice at Aylings,

said the Walker Media job offered ’a fantastic opportunity to join a

start-up as a founding director, working with two operators who I

respect enormously’. He added: ’I’m very serious in my belief that we

can move the business on quickly.’

Until this week Walker Media, which opened for business on 1 January,

had pulled in two accounts, the pounds 500,000 Ultratone business and

pounds 2 million from Max Car.

However, its coup in prising the pounds 100 million-plus Dixons Stores

Group account out of MediaVest this week means the agency has already

hit Christine Walker’s target of winning pounds 100 million of new

business in the agency’s first year of operation.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).