Walker vows she will ’do it all again’

The WPP network remained the hot favourite to lure Christine Walker into its fold in the wake of her surprise resignation this week.

The WPP network remained the hot favourite to lure Christine Walker

into its fold in the wake of her surprise resignation this week.

The outgoing Zenith Media chief executive gave the clearest possible

indication that she was ready to face a tough new challenge when she

told Campaign: ’I’m in the mood to be pioneering, I want to prove I can

do it all again.’

Walker’s ’pioneering’ activities refer to her role in October 1988 when

she pulled together the media buying function of four different agencies

- Saatchi and Saatchi, KHBB, BSB Dorland and the media independent, Ray

Morgan and Partners, to form the UK’s first media buying giant, Zenith


Politics and internal rivalry between WPP’s agencies, Ogilvy and Mather

and J. Walter Thompson, would make the WPP job an even bigger


However, most observers believe that if it is to happen, Walker would be

the best person to unite the two agencies’ European media arms.

Martin Sorrell, chief executive of WPP, who approached Walker last year,

declined to comment, while Walker herself attempted to deflect

speculation about a possible role, saying: ’You’re making an assumption

that there’s a job there.’

Walker is also understood to have been courted by Carat and CIA


It is thought she might also welcome the chance to work with Maurice

Saatchi again. In addition, Walker’s name has been linked with a string

of media owners, including BSkyB, Carlton and Time Warner.

Walker confirmed she had already been inundated with offers: ’I’ve had

some quite extraordinary people ringing up saying ’don’t do anything

until you’ve spoken to us’.’

Meanwhile, Zenith was this week concentrating on buttoning down clients

such as Sky and Kraft Jacobs Suchard, which were both accounts that

maintained very close relationships with Walker. Both clients indicated

that they were looking closely at their media arrangements this week.

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