Walkers is releasing a TV ad by Abbott Mead Vickers BBDO to promote its Walkers Extra Crunchy range starring Lionel Richie.
Riotchie appears alongside the face of Walkers, Gary Lineker and sings ‘Share You, Share Me', a remake of his Oscar-winning song ‘Say You, Say Me’ to Linekar to get him to share the new family-size pack.
Lionel Ritchie said: "When I saw the script for this ad, I just wanted to fly over straight away to London to start filming. I love British humour and I thought no one will ever expect to see me in a British ad!".